Product Design & Innovation for fast moving organisations

We are Metastate, a product design & innovation firm building impactful products for bold organisations that can't afford to fail. We help organisations across all growth stages to strategise, define, design and release amazing products across B2B & B2C - fast.

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Those who can’t afford to fail

Trusted by a growing list of bold and impactful brands for

Client PhilipsClient VerizonClient StanplusClient TurbostartClient Argoid

You mean results. So do we.

If design fails to drive business value to the stakeholders then it's just art. We don't do art.

Everything that we do is focussed on delivering tangible results to our partners month on month. If there's any process, step or method we use that doesn't add direct value to the product and its results, we wouldn't do it - even if it's regarded as a 'standard industry practise'. For us, innovation is about being ever critical of the methods we use.


We created a modular product eco-system for an emerging ed-tech giant

Running on a super tight timeline and an elevated need to deliver, we collaborated with Ken42 to strategise & design their suite of products as a part of their unified education management platform.

Product Design - Product Strategy - User Experience (UX) - Web Development 
Client Ken42View case study

We helped re-imagine a one of a kind Fintech application

Within 4 weeks, we helped one of our long time partners to strategise, rethink & design a one of a kind fin-tech platform from scratch

Product Design - MVP - Product Strategy - User Experience (UX) - Web Design
Client EquidorCase study coming soon

We redesigned a investment application from the ground up

We helped re-think the design & usability of a ‘twitter for stocks’ platform with core emphasis on navigation.

MVP - Product Strategy - User Experience (UX)
Client EquichatCase study coming soon
Client Ken42
Client Equidor
Client Equichat

Metastate had a very clear product mindset

...and were able to deliver a product at a significantly lower cost and quicker turnaround times than established companies with more resources and bandwidth.

Vamsi Krishna Paradarami

Innovation Catalyst • Early Stage Investor

Cut the agency slack

Built and ship products faster across multiple-industry verticals

We are everything an agency is not. Questioning and challenging existing processes is a part of our DNA, and we never do something just because it's an "industry standard". We are fast, innovative and cut to the chase quickly. No wasteful work, no weeks of mundane research and end of the cycle delivery. We employ structured and intense sprints to deliver tangible results week on week. Period.


No wasteful work

As a team, we avoid busy & wasteful work which doesn't add tangible value to the product direction. Every human hour that goes into the project has direct & measurable impact on its overall execution. No more end of the cycle delivery & no more weeks of open ended research - just consistent week on week delivery.


We work fast - tangible results every week

We provide tangible assets for review and collaboration every week. All the steps we take, research we do and the elements we create emerge out of our key foundational principle to improve the product continuously.


Begin with test workshop

Sustainability is one of our core principles at Metastate. Before we sign off on any project, we do a 3 day intense workshop where we take a piece of the project and create a working prototype. This will act as a forum to discuss & gauge the team’s compatibility, mutual vision alignment and capability to handle the project.


No more end of the cycle feedback 

Projects often get toppled owing to misplaced feedback sessions. For us, feedback is’t a step in the process, but rather the very foundation driving the execution. With feedback coming in every week, the teams are able to move fast, pivot faster and enjoy a higher level of control on the execution. This also reduces guesswork and the ‘anxiety before delivery’ which often plagues SaaS projects.


Engineering focussed

Products are built by engineering teams as much as by design. As a part of our process, we bring in the engineering team early in the product cycle to play a primary role in project direction, and also in laying foundation to accommodate parallel design & engineering roadmaps.

See how we are different

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Few of our ongoing projects we are proud to be a part of

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Helping an AI as a service brand to launch their version 1.0

MVP - Product Strategy - User Experience (UX)
Product Featured Image

Telling a more impactful visual story for a healthcare brand

Web Design - Development - Communication Strategy

We write once a week

Check out our micro-insights blog where we have curated a list of thoughtful, insightful and fun notes under 100 words on design, technology and entrepreneurship
View all our insights

Awards & Recognition

We are growing steadily and getting recognized consistently. Grateful & Motivated.

Let’s work together

Drop us a note about your next project, a query or just say hi. We will get back very soon,  We typically responding within a day to move things forward.
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