ED-TECH

We created a modular product eco-system for an emerging ed-tech giant

Product Design - Product Strategy - User Experience (UX) - Web Development
THE PRODUCT BRIEF
What did we aim to achieve?

Running on a super tight timeline and an elevated need to deliver, we collaborated with Ken42 to strategize & design their suite of products as a part of their unified education management platform.

THE CHALLENGE
What was the most common challenge?

Collaborating, designing and delivering a suite of products and a conversion centric website remotely - right around the cusp of a world-lockdown due to COVID 19.

EXPERTISE
Product Strategy, User Experience, User Interface Design
TIMELINE & DELIVERABLES
06 Weeks, 04 Team members, 12 meetings, 54 screens, 03 Products, 1 Website
WANT TO LEARN MORE?
https://www.ken42.com/
GETTING UPTO SPEED - THE ONBOARDING

Beginning with an intent & speed with focus on execution

With just 8 weeks to strategise, design & launch 3 products and one conversion centric website, we got right into business right away. With speed as our core foundation, we collaborated with the team at Ken42 during the initial ideation process to define, clarify and create a practical roadmap to work towards

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They worked like they were a part of our internal team

We love the whole design and experience. It led to many conversions from our campaigns.

Itisha Peerbhoy

Ken42, Head of Marketing

PRODUCT + MARKETING

Setting up a site to boost conversions

While we worked upon Ken42's Unified Education Management Ecosystem, it was also necessary for us to begin working on designing and building their marketing site in parallel. This required a great deal of intense collaboration between the teams across Miro, Notion & Slack to release the site as per schedule

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3 PRODUCTS - ONE FAMILY

Building an ecosystem which worked differently but felt like one

One of the biggest challenges we had to overcome during the design & ideation phase was to tackle three different user groups and their subsequent product needs, workflows and pain-points and design accordingly, while maintaining a consistent design system across. For this, we build reusable components to ensure seamless experience across the board.

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RESULTS THAT MOVE BUSINESSES

The Impact we made

After 8 weeks of intense and exciting work, we delivered. We delivered good.

156% Increased Conversions

2x Quality Leads

44.4% Reduced Dropoff

Awards & Recognition

We are growing steadily and getting recognized consistently. Grateful & Motivated.

Let’s work together

Drop us a note about your next project, a query or just say hi. We will get back very soon,  We typically responding within a day to move things forward.
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